2019 Must See Sessions
Full 2019 conference agenda complete with times: Download Now!
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Wednesday, June 19, 2019
8:00-5:00
Audience Development Media Alliance Summit
Opening Address
Troy Niday, President, CWMCA
Jim Wall, President, NICE
Opening Address
Earl Wilkinson
INMA
Global media expert Earl J. Wilkinson, the executive director and CEO of the International News Media Association (INMA), kicks off the GWADS. Earl's keen understanding of leading media companies inform his talk on the state of the industry, as he shares best practices to engage audience and grow revenue.
Table Stakes and Performance Management
Cheryl Carpenter
Leadership Faculty
Poynter Institute
Getting on the same page is not as easy as it sounds. Learn about the programs adopted by media companies around the country to develop enterprise-wide buy in on growing audience.
Digital Subscriptions Engagement Benchmarks
Matt Skibinski
Reader Revenue Specialist
Lenfest Institute
How does your digital performance stack up? Thought leader Matt Skibinski shares insights and benchmark data on revenue and engagement from over 500 companies.
Digital Acquisition and Retention
Curtis Huber
Senior Director, Circulation and Audience Revenue
The Seattle Times
Curtis will share the methods used by the Seattle Times to build the digital runway that yielded growth of 42,000 digital subscribers in less than 3 years. Take away ideas to refine your own digital model with this compelling and detailed presentation.
Rapid Fire Vendor Introductions
40 vendors, 30 seconds
Northwest Passages: Reader Engagement
Rob Curley
Editor
Spokesman Review
Spokesman-Review editor Rob Curley is considered one of the newspaper industry’s biggest innovators, driven his love of community journalism. Editor & Publisher magazine named The Spokesman-Review as one of the “10 Newspapers That Do It Right,” focusing on the newspaper’s ground-breaking community events series. Hear about Northwest Passages, the story you’ll be inspired to replicate at your own newspaper.
Accelerate Your Subscription
and Revenue Growth
Gwen Vargo
Director of Reader Revenue
American Press Institute
Learn how to accelerate subscription and user revenue growth from these case studies. Gwen Vargo works with media to develop new models for user revenue, drawing on lessons she has learned over more than 20 years in audience development and marketing.
Influencers
One Best Practice
Consumer Privacy and Data Protection
Amy Lawrence
Associate
Frankfurt Kurnit
The laws determining how we use and store consumers' personal information are changing. Get a head start on how to prepare.
Monetizing Your Quality Audience and
the Hidden Cost of Digital Ad Fraud
Kevin Rehberg
Vice President of Client Development
AAM
Kevin will walk through how wasted local and national advertising dollars has become such a huge problem, who is impacted most and what can be done about it. We will also discuss how recent digital ad fraud schemes have caused some buyers to rethink their digital budgets.
Thursday, June 20, 2019
8:00-5:00
Audience Development Media Alliance Summit
Growing Revenue and Audience While Building Teams of Next Generation Leaders
Moderator: Dan Schaub
Corporate Director of Audience Development
McClatchy
Panelists:
Jerry Hill
Vice President, Consumer Sales and Marketing
Gannett
Rosheen O'Donovan
Vice President, Audience
American City Business Journals
Mick Cohen
Sr Vice President of Consumer Revenue
Hearst
Blue Ribbon panel of senior media executives from some of the most respected media companies in the country — McClatchy, Hearst, Gannett and ACBJ - share their perspectives of the trends shaping our future and preparing our next generation leaders.
Customer Experience: The Role of
Voice of the Customer in
Subscriber Engagement and Retention
Amy Shioji
Vice President of Customer Experience and Insights
USA TODAY Network
We all know that happier customers stay longer, right? But how do you know what to focus on and how to measure the impact of your efforts? In this session, learn how to leverage customer feedback and data to prioritize experience improvements across the business to improve satisfaction and subscriber retention.
The Importance of a
Consumer-Centric Strategy
Mike Houser
Vice President Circulation
The Houston Chronicle
Mike Houser, formerly regional director at the Baltimore Sun and now with the Houston Chronicle, uses his expertise in operational efficiency to launch an enterprise-wide focus on the customer. Mike will demonstrate the use of data analysis and process improvement to drive better decisions that improve customer retention and satisfaction.
Influencers
One Best Practice
Download Presentation ⇓
Emerging Digital Revenue Opportunities
Jed Williams
Chief Innovation Officer
Local Media Association
Jed Williams leads industry-wide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and more at LMA. Find compelling takeaways in the areas of membership, loyalty and live events as Jed details direct to consumer strategies that work.
Digital Subscription Pricing and Retention
Jim Gorman
Vice President
Philadelphia Media Network
Hear about the latest successful efforts to integrate pricing with digital retention practices at the Philadelphia Daily News.
Harnessing Consumer Technology to
Close Paywall Leaks and
Target Customers More Accurately
David Adkins
Vice President Technology
Buffalo News
David Adkins, VP of Technology at the Buffalo News and Chief Operating Officer at [BN] Tech, pioneered innovative design to solve the nagging problem of leaky paywalls. Learn from his approach how he created a digital paywall based on IP addresses, designed to prevent leakage and yield a more accurate counting of digital acquisition.
The Best of the Best Awards
Presentation of Winning Ideas - Jim Wall
Sponsored by Jim Smith, Steel City
Organizational Business:
Planning the Future of our Sectionals
Troy Niday & Jim Wall
Friday, June 21, 2019
8:00-12:00
Distribution &
Operations Seminar
Alternative Revenue
New Partnerships
Maximizing Your Carrier Recruitment
Legal Update
Michael Zinser
Single Copy Focus Group Recap
Round Table Discussions
Terms of Service & Copyright Notice
"All information, content, services and software displayed on, transmitted through, or used in connection with this Site, including, for example, news articles, stories, reviews, directories, guides, text, photographs, images, illustrations, audio clips, video, html, source and object code, trademarks, logos, and other similar material (collectively, the “Content”), as well as its selection and arrangement, is owned by Audience Development Media Alliance (ADMA). You may use the Content online only, and solely for your personal, non-commercial use. If you operate a Web site and wish to link to this Site, you may do so provided you agree to cease such link upon request from GWAA. No other use is permitted without prior written permission of ADMA. The permitted use described in this section is contingent on your compliance at all times with these terms.
Except where explicitly provided for herein or on the ADMA Site, you may not republish any portion of the Content on any Internet, Intranet, extranet site or any other online or offline publication, or incorporate the Content in any database, compilation, archive, cache, or similar medium. You may not distribute any Content to others, and you may not archive, modify, copy, frame, cache, reproduce, sell, publish, transmit, display or otherwise use any portion of the Content. You may not scrape or otherwise copy our Content without our permission."
BECOME A MEMBER
Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Board of Directors look forward to your participation and support in advancing our audience development program.
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