2019 Promotional Awards
Every year, ADMA seeks participation in the Audience Development Media Alliance Summit Annual Awards Contest. In keeping with our theme to Connect, Learn, and Drive Change, entries showcase the innovation and results that characterize the winners in our industry. Every entry helps us to learn.
This year, the competition focused on 5 key areas: DIgital Subscriber Growth, Digital Engagement & Retention, Social Media Marketing, Print Subscriber Growth, and Print Subscriber Retention.
Each entry included the initiative’s objective, strategy and an explanation of the measurable results. Participants were asked to include relevant PDF files, images or videos with each entry. All media professionals with print and/or digital products were encouraged to enter. Initiative must have been launched in calendar year 2018 (but did not need to be completed by December 31, 2018). Multiple entries were encouraged.
Participants competed for 1st to 3rd Place in each category.
Winners were announced at the Audience Development Media Alliance Summit, June 19-21, 2019 at the Linq Hotel in Las Vegas. Entries were shared during a Special Awards Presentation on Thursday, June 20th and are presented here below.
Digital Subscriber Growth
Effectively monetizing your digital readers is becoming more important in our industry. What have you done to increase digital subscriptions?
2019 Winners
1st Place
The Sacramento Bee
Sports Pass
2nd Place
Seattle Times
Monthly E-mail Campaigns
3rd Place
Albuquerque Journal
Monetizing traffic to website
Digital Engagement & Retention
Interacting with readers through your website, social media and newsletters is important to build a connection and retain readership. What success have you had in engaging and retaining your digital readers?
2019 Winners
1st Place
Seattle Times
Newsletters and News Alerts
2nd Place
Bay Area News Group
Rewards Program
3rd Place
Press Democrat
Delivering targeted messages to the
right audience at the right time
Social Media Marketing
Social media can be used to gain print/digital subscribers, increase engagement of current readers, general brand awareness and community partnerships. What have you done to take advantage of social media marketing?
2019 Winners
1st Place
Fort Worth Star-Telegram
Facebook Instant Articles to drive digital subscriptions
2nd Place
The Columbian
Facebook & Instagram to drive print subscriptions
3rd Place
Skagit Valley Herald
Facebook ads for Carrier Recruitment
Print Growth
Acquiring new print subscribers (including single copy) is more important than ever. What is your most successful effort to acquire new print subscribers/readers?
2019 Winners
1st Place
Las Vegas Review-Journal
Email Acquisition Via Segmenting Campaigns
2nd Place
The Modesto Bee
ampm Free Gas For a Year
3rd Place
Dallas Morning News
Bagging Starbucks
Print Subscriber Retention
What was your most successful campaign/effort to retain your print readers?
2019 Winners
1st Place
Honolulu Star-Advertiser
Email Marketing Renewal Timeline
2nd Place
Skagit Valley Herald
Opt-In Loyalty Program
3rd Place
The Fresno Bee
EZ Pay Grace Reduction program
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Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Board of Directors look forward to your participation and support in advancing our audience development program.
Connect. Learn. Drive Change.
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