2020 Best of Best Awards
Newspapers once again shined at the GWADS 2020 Virtual Best of the Best Awards contest! Successes in print and digital engagement, acquisition and retention were shared. Entries showcased the innovation and results that characterize the winning strategies in our industry.
The competition retained its focus on 5 key areas: Digital Subscriber Growth, Digital Engagement & Retention, Social Media Marketing, Print Growth, and Print Subscriber Retention. Competition were for 1st, 2nd and 3rd Place winners in each category.
Winners were announced at the ADMA Virtual Annual Meeting on July 16, 2020 and are listed below.
Digital Subscriber Growth
Effectively monetizing your digital readers is becoming more important in our industry. What have you done to increase digital subscriptions?
2020 Winners
1st Place
Albuquerque Journal
Multiple Strategic Site Changes
2nd Place
The Spokesman-Review
Support Local Journalism campaign
3rd Place
Las Vegas Review-Journal
Dynamic, Personalized Paywall and Vegas Nation
Digital Engagement & Retention
Interacting with readers through your website, social media and newsletters is important to build a connection and retain readership. What success have you had in engaging and retaining your digital readers?
2020 Winners
1st Place
The Spokesman-Review
Spring Sweepstakes
2nd Place
Seattle Times
Improved Payment Processing through Live Messaging, Emails
3rd Place
Skagit Vallely Herald
Retention Email Campaign Series
Social Media Marketing
Social media can be used to gain print/digital subscribers, increase engagement of current readers, general brand awareness and community partnerships. What have you done to take advantage of social media marketing?
2020 Winners
1st Place
San Francisco Chronicle
Targeted Editorial Content on Social Ads
2nd Place
Idaho Statesman
New Digital Subscriber Engagement via Social Posts
Print Growth
Acquiring new print subscribers (including single copy) is more important than ever. What is your most successful effort to acquire new print subscribers/readers?
2020 Winners
1st Place
Idaho Statesman
Executive Editor Direct Mail Promotion
2nd Place
Sacramento Bee
Red Tag FSI Sale
3rd Place
Sacramento Bee
Special Editions to Drive Single Copy
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