Best of Best Awards

Big Board Jeopardy

2022 Best of Best Awards

Newspapers once again shined at the ADMA Summit 2022 Virtual Best of the Best Awards contest! Successes in print and digital engagement, acquisition and retention were shared. Entries showcased the innovation and results that characterize the winning strategies in our industry.

The competition retained its focus on 5 key areas: Digital Subscriber Growth, Digital Engagement & Retention, Social Media Marketing, Print Growth, and Print Subscriber Retention.

Top entries are posted below. Best in class votes went to: Phil Schroder, McClatchy; Tyler Pisani, Spokesman-Review; Curtis Huber, Seattle Times; Lauren Delong, LA Times; and Jeff Brinley, Bay Area News Group.

Revenue Generator

Effectively monetizing your readers is becoming more important in our industry. What have you done to increase increase revenue?

2022 Entries

Oahu Publications, Inc.
Box Trucks as Advertiser Billboards.

Print or Digital Acquisition

Acquiring new subscribers is more important than ever. What is your most successful effort to acquire new subscribers/readers?

2022 Entries

Chicago Sun-Times
Convert single copy buyers into home delivery subscribers


Daily Record
Encourage single copy readers to become paid subscribers


The Lancaster News/Paxton Media Group
Taking NIE Digital


Las Vegas Review-Journal
Create incremental digital starts from an audience with a low propensity to subscribe


Oahu Publications, Inc.
Launch of a Premium Digital Content Strategy and Gateway

Print or Digital Retention

Interacting with subscribers and sustaining readership continues to be challenging. What success have you had in engaging and retaining your subscribers?

2022 Entries

Increase e-Edition usage.


Las Vegas Journal
Develop a content focused subscriber engagement strategy with the newsroom.


Retain subscribers that are being price increased


The Charlotte Observer
Save plus subscribers calling to stop their subscription.


The Spokesman-Review
Increase the amount of active digital subscriptions from current print subscribers

Reader Engagement

Interacting with readers through traditional media and your website, social media and newsletters is important to build a connection and retain readership. What was your most successful campaign/effort to engage your news readers?

2022 Entries

Chicago Sun-Times
Drive consumer engagement and consumer newsletter leads via contests.


Proactive mitigation of non-pay digital stops.


The Mercury News
Print subscriber engagement with the e-Edition


Operational Improvements

What programs did you implement to support your operations, either Carrier Recruitment or improvements in CPT, or Customer Service?

2022 Entries

LA Times
Eliminate Door to Door order entry forms


Honolulu Star-Advertiser
Elimination of ALL Credit Card Interchange Fees Enterprise-Wide


Oahu Publications, Inc.
Create an industry best practice Consolidated Media Portfolio


Oahu Publications, Inc.
Completely Eliminate Company Leased Distribution Centers



Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Board of Directors look forward to your participation and support in advancing our audience development program.

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