2022 Best of Best Awards
Newspapers once again shined at the ADMA Summit 2022 Virtual Best of the Best Awards contest! Successes in print and digital engagement, acquisition and retention were shared. Entries showcased the innovation and results that characterize the winning strategies in our industry.
The competition retained its focus on 5 key areas: Digital Subscriber Growth, Digital Engagement & Retention, Social Media Marketing, Print Growth, and Print Subscriber Retention.
Top entries are posted below. Best in class votes went to: Phil Schroder, McClatchy; Tyler Pisani, Spokesman-Review; Curtis Huber, Seattle Times; Lauren Delong, LA Times; and Jeff Brinley, Bay Area News Group.
Print or Digital Acquisition
Acquiring new subscribers is more important than ever. What is your most successful effort to acquire new subscribers/readers?
2022 Entries
Chicago Sun-Times
Convert single copy buyers into home delivery subscribers
Daily Record
Encourage single copy readers to become paid subscribers
The Lancaster News/Paxton Media Group
Taking NIE Digital
Las Vegas Review-Journal
Create incremental digital starts from an audience with a low propensity to subscribe
Oahu Publications, Inc.
Launch of a Premium Digital Content Strategy and Gateway
Print or Digital Retention
Interacting with subscribers and sustaining readership continues to be challenging. What success have you had in engaging and retaining your subscribers?
2022 Entries
Gannett
Increase e-Edition usage.
Las Vegas Journal
Develop a content focused subscriber engagement strategy with the newsroom.
McClatchy
Retain subscribers that are being price increased
The Charlotte Observer
Save plus subscribers calling to stop their subscription.
The Spokesman-Review
Increase the amount of active digital subscriptions from current print subscribers
Reader Engagement
Interacting with readers through traditional media and your website, social media and newsletters is important to build a connection and retain readership. What was your most successful campaign/effort to engage your news readers?
2022 Entries
Chicago Sun-Times
Drive consumer engagement and consumer newsletter leads via contests.
Gannett
Proactive mitigation of non-pay digital stops.
The Mercury News
Print subscriber engagement with the e-Edition
Operational Improvements
What programs did you implement to support your operations, either Carrier Recruitment or improvements in CPT, or Customer Service?
2022 Entries
LA Times
Eliminate Door to Door order entry forms
Honolulu Star-Advertiser
Elimination of ALL Credit Card Interchange Fees Enterprise-Wide
Oahu Publications, Inc.
Create an industry best practice Consolidated Media Portfolio
Oahu Publications, Inc.
Completely Eliminate Company Leased Distribution Centers
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