GWADS Best of Best
2022 Award Submissions
Operational Improvements
Los Angeles Times
City: Los Angeles, CA
Daily audited circulation size: 430,819
Sunday audited circulation size: 668,466
Objective
Eliminate order entry forms in Door to Door channel.
Strategy
Develop an internal platform allowing vendors to enter subscriptions using a mobile devise.
Results
- 4% increase in Auto Pay yr over yr.
- Increased membership – as sign up requires login
- Automatically signed up for E-bill
- Better PCI compliance
- Cost savings on paper order forms
Honolulu Star-Advertiser
City: Honolulu, HI
Daily audited circulation size: 135,662
Sunday audited circulation size: 145,030
Objective
Elimination of ALL Credit Card Interchange Fees Enterprise Wide
Strategy
Results
Recurring savings of $1.2MM per annum each and every year moving forward
Oahu Publications, Inc.
City: Honolulu, HI
Daily audited circulation size: 221,000
Sunday audited circulation size: 168,000
Objective
To create an industry best practice Consolidated Media Portfolio (now that the AAM document was sent to sunset) in order to:
- Tout our audience and product portfolio
- Assist our Ad Department in selling "Audience"
- Show to Advertisers how our advertising & marketing offerings will help them with spurring impulse purchases, improving sales lift, improving brand awareness, and increasing market share versus competitors.
- Amplify how affluent our readership base is
- Wanted to create an Audience Bible in which Account Execs could be armed with in the field
Strategy
https://www.oahupublications.com/opi/2021-CMP.pdf
Results
We now sell Audience ONLY. We are adept at showing Advertisers how we can reach their targeted demos and audiences utilizing our mediums. We now know and understand the demographics and audiences each of our product offerings reaches through extensive readership research in partnership with numerous industry data, demo and consultancy firms.
Oahu Publications, Inc.
City: Honolulu, HI
Daily audited circulation size: 221,000
Sunday audited circulation size: 168,000
Objective
To Completely Eliminate Company Leased Distribution Centers to Transition to No-Cost Outdoor Drop Points.
Strategy
Leverage our relationships with local businesses & advertisers in order to utilize their parking lots, garages, and outdoor spaces for nightside independent contractor distribution purposes to effectively eliminate our lease expenses in full.
Eliminated all of our distribution centers and coinciding leases (including utilities, insurance, security, etc) and transitioned the distribution ops to five "no-cost" outdoor drop points.
Results
ELIMINATED $377,000 in lease expenses per annum (recurring savings) allowing us to take a portion of those savings and reinvest into carrier prospecting/retention, route optimization, new trucks and employee field staff.
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