The Audience Development Media Alliance Summit is the place to Learn, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up, the networking time with peers, and the opportunity to meet and get ideas from trusted business partners.
Get your downloadable PDF Guide here.
2021 Virtual Summit Program Guide
Wednesday, June 23, 2021
VoicePort Stage
8:45 AM
Networking
9:00 AM
President's Welcome
9:15 AM
Keynote
Jodie Hopperton (INMA)
Product Initiatives in the News Industry
Moderator - Troy Niday
9:45 AM
Stage - Trends in Reader Revenue
Matt Lindsay (Mather) & Tim Franklin
(Northwestern)
Moderator - Jim Wall
10:30 AM
Expo Hall
Business Partner Breakouts
11:00 AM
Stage - Explosive Digital Growth
Grant Belaire (McClatchy) & Kelli Dakake (Hearst)
Moderator - Athena Killeen
11:45 AM
Stage - Optimize Payments
to Increase LTV
Paul Larsen and team
Moderator - Pat Leader
12:30 PM
Stage - Digital Reporting & Validation
Kevin Rehberg (AAM)
Moderator - Maria Ravera
12:55 PM
Wrap Up Day 1
Thursday, June 24, 2021
Inka Stage
8:55 AM
Stage - Welcome
9:00 AM
Keynote
Jeff Light (San Diego Union Tribune)
Moderator - Kelly Rizzi
9:30 AM
Stage - Emerging Solutions in Technology
Mark Medici (San Antonio) & Curtis Huber (Seattle)
Moderator - Dan Fabela
10:15 AM
Expo Hall
Business Partner Breakouts
11:15 PM
Session - Audience Track
AI Automation with Voiceport (Johnson)
Distribution Track
Carrier Recruitment (Niday)
11:45 AM
Session - Audience Track
Email Marketing Case Studies with
Inka Solutions (Leader)
Distribution Track
Route Optimization (Niday)
12:15 PM
Networking
12:30 PM
Stage - Legal Update - Data Privacy & Consumer Law
Amy Lawrence / Rob Herrington
Moderator - Jim Wall
1:15 PM
Stage - Newsroom Digital Growth
Lauren Gustus (Salt Lake) / Rick Green (Santa Rosa)/ Rob Curley (Spokane)
Moderator - Troy Niday
2:00 PM
Happy Hour
Friday, June 25, 2021
OSG Stage
8:55 AM
Stage - Welcome
9:00 AM
Keynote
Peter Doucette (Philadelphia Inquirer)
Moderator - Melvina Ponzio
9:30 AM
Stage - Digital Engagement &
Text Message Marketing
Phil Schroder (McClatchy) & Saher Merchant (Dallas Morning News)
Moderator - Dan Fabela
10:15 AM
Stage - Lifetime Awards
Presented by Jeff Ferrazzano
10:30 AM
Expo Hall
Business Partner Breakouts
11:00 AM
Session - Audience Track
Audience Conversion Strategies with Wunderkind
Distribution Track
Maximizing Single Copy with
RaMeka Johnson (Chicago Tribune)
11:30 AM
Hot Ideas/Best of Best
Jim Wall
12:00 PM
ADMA Annual Business Meeting
Election, State of ADMA,
Looking ahead to 2022
12:30 PM
Closing Remarks
Maria Ravera
BECOME A MEMBER
Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Board of Directors look forward to your participation and support in advancing our audience development program.
Connect. Learn. Drive Change.
Our Valued Business Partners
