Conference 2022

It’s all about revenue and engagement

June 22-24, 2022

“Unlike a lot of meetings, the conference was not about how we are dying. It was about how we are transforming and getting stronger.”

"I left the conference feeling equipped with new strategies for success."

The 2022 Conference is the place to Learn, Connect and Drive Change. This vibrant annual event represents news media companies from around the country. Participants attend because of the powerful speaker line-up, the networking time with peers, and the opportunity to meet and get ideas from trusted business partners.

Get your downloadable PDF Guide here.

2022 Conference Program Guide

Wednesday, June 22, 2022

7:00 AM

Breakfast

8:00 AM

President's Welcome - Maria

8:15 AM

Keynote

Mike Binder
Publisher, E&P

 

9:15 AM

Digital Pricing Strategies & Trends

Nick Truitt / Ian Fitton, Mather Economics


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10:00 AM

Rapid Fire Vendor Intros

10:15 AM

Break

10:30 AM

Digital Sales & Retention

Sam Ginsberg, Star Tribune

SMS Marketing
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Bruce Alder, Las Vegas Review-Journal


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11:15 AM

Digital Auditing & Advertising

Kevin Rehberg, AAM

AAM Updates
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11:45 AM

Solutions Providers

Evan Mecak, Inka Solutions


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Chris Mann, Voiceport

Voiceport
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12:00 PM

Lunch

1:00 PM

Paywall Strategy- AJC Transformation

Ernesto Lopez, Director of Consumer Sales &
Revenue, Leigha Hubbard, Director of Applied
Analytics & Research
Atlanta Journal Constitution

The Atlanta Journal
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1:45 PM

Exhibit Hall

2:15 PM

Afternoon Break

2:30 PM

Distribution Optimization

Jeff Lawson, Hearst
Tony Simmons, Gannett
Scott Wilcox, Professional Courier & Newspaper Distribution

Lawson
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3:15 PM

Rapid Fire Vendor Intros

3:30 PM

Strategies for our National News Partners

Jennifer Kenna, New York Times

The New York Times
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Russ Collins, Dow Jones

Dow Jones
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4:15 PM

Recap

4:30 PM

Break

5:00 PM

Welcome Reception & ADMA Celebration - Sponsored by Voiceport

 

Thursday, June 23, 2022

7:00 AM

Breakfast

8:00 AM

Recap Day 1 - Welcome - Jim Wall

8:15 AM

New Solutions for Today's Tranformation -
Delivery by Mail

Brad Hill, CEO Interlink
MTAC Rep. National Newspaper Association
Open Discussion - Mail Conversions

Brad Hill
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9:15 AM

Data & Analytics
Driving Customer Data Platform (CDP)

Joseph Gordon, Los Angeles Times

CDP
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9:45 AM

Exhibit Hall

10:15 AM

Break

10:30 AM

Digital Engagement & Retention Trends

Gwen Vargo, API

API
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11:00 AM

Newsletters & Digital Engagement

Sien De Neve, Twipe

Twipe
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11:30 AM

Solutions Providers

Tony Ort, TCN
Jeff Ferrazzano, Ultimate Print Source

11:45 AM

Lunch

1:00 PM

Changing Landscape of Distribution
Mail Delivery, TMC & Reducing Print Days

Tony Simmons, Gannett
Tim Williams, Sound Publishing


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1:45 PM

Becoming a Non-Traditional Media Company

Aaron Kotarek, Oahu Publications

Oahu
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2:30 PM

Exhibit Hall

3:00 PM

Afternoon Break

3:15 PM

Honorary Awards Celebration

Leadership Inspiration from Honorary Members
Aaron Kotarek, Jeff Ferrazzano,
Dan Martini, and Dave Wiliams
New 2022 Winners presented by
Maria Ravera, President

honorary members
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4:00 PM

Best of the Best

Presented by
Jim Wall, Past President

best of the best
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4:30 PM

ADMA Annual Meeting

Slate Vote for 2022-2023 Board

annual meeting
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5:00 PM

Networking Reception with
our Solution Providers

 

Friday, June 24, 2022

7:00 AM

Hotel Check-out

7:30 AM

Breakfast

8:30 AM

Recap Day 2 - Welcome - Dan Fabela

8:45 AM

Tech Talk
Technology Fueling Today's Innovations

Cherisse Johnson, Las Vegas Review-Journal

Registration Optimization
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Matthew Wolfe - Adams Publishing Group

Tech Talk
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Robert Rivera - Albuquerque Publishing Co

Tech Talk
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9:45 AM

Solutions Providers Session
Innovation with Business Partners
15 minute rotating tables

Hosted by Voiceport, TCN,
TUPS, NSS, Routesmart, Wunderkind

10:45 AM

Break

11:00 AM

Round Table Discussion
15 minute rotating tables

Postal Delivery
Distribution Challenges
Post Pandemic Sales &
Retention / Digital Migration
Employee Retention & Organizational Structure

11:45 AM

Closing Remarks

Maria Ravera

BECOME A MEMBER

Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Board of Directors look forward to your participation and support in advancing our audience development program.

Connect. Learn. Drive Change.

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