Audience Development Media Alliance (ADMA) announces Board of Directors, 2022 Honorary Members and Best of the Best winners

June 29, 2022, Venice, CA -- ADMA held its Annual Conference last week in Las Vegas. With more than 100 attendees, 30 speakers, and 23 sponsors, the conference was a huge success. The highlight of the event was honoring Pat Leader from the Spokesman Review and Dayne Turgeon from the Seattle Times, with the Honorary Member award. Pat & Dayne have dedicated their careers to the betterment of their organizations, to the many leaders they have mentored, to the industry and to their sectional organization and now ADMA.

During the annual meeting of ADMA, a new Board of Directors was unanimously elected.

Vice President:
Membership Chair:
Immediate Past President:
Board Members:
Business Partner Liaisons:

Maria Ravera, McClatchy
Dan Fabela, Seattle Times
Linda O’Neil, Paxton Media Group
Cherisse Johnson, Las Vegas Review Journal
Jim Wall, McClatchy
Bobby Binkley, Gannett
Trina Hanline, California Times
Saher Merchant, Dallas Morning News
Robert Rivera, Albuquerque Publishing Company
Matthew Wolfe, Adams Publishing Group
Jeff Ferrazzano, The Ultimate Print Source
Kevin Craig, Arena Group / Parade

The winners of the Best of the Best Awards were announced Thursday.

Print/Digital Acquisition:
Print/Digital Retention:
Reader Engagement:
Operational Initiatives/Improvements:
Honorable Mention:
Honorable Mention:

Aaron Kotarek, Oahu Publications, Inc
Pat Leader & Madeline Happold, Spokesman Review
Jeff Brinley, Bay Area News Group
Aaron Kotarek, Oahu Publications, Inc
Corrina Rose, Chicago Sun-Times
Bruce Alder, Las Vegas Review Journal

ADMA Vice President Dan Fabela stated, “Looking forward to a great year and even a bigger conference in 2023. I want to thank everyone on the Board for their dedication and ‘get-it done’ attitude. I also want to thank all our great sponsors for their support, without which we could not thrive.”

Maria Ravera, ADMA President, said “It's an honor to continue as president of our new national organization, ADMA. I am so proud of the work that this organization has done in a truly unprecedented time for our industry.  Our goal for the coming year is to continue to bring together our media company members and business partners, with programming and engagement opportunities to foster collaboration, inspiration and the leadership to meet the challenges in the year ahead.”

ADMA will be launching a new website and will host a series of webinars this fall.


ADMA serves audience executives nationwide. It is known for providing high quality virtual and in-person events, networking and resources for members. Visit for more information.


For more information, please contact Carole Stein, Executive Director, Audience Development Media Alliance at or 310-985-5990.


June 2025 Conference

More details coming soon

The Conference provides each attendee with the opportunity to meet and exchange information with others in the industry, from newspaper organizations to business partners and expert guest speakers.


Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Board of Directors look forward to your participation and support in advancing our audience development program.

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