Conference Wrap Up – Maria Ravera + Dan Fabela

Maria Ravera, President of ADMAThe McClatchy Company Maria Ravera serves as Senior Director, Subscription Strategy and Digital Migration for McClatchy. She oversees Customer Care across McClatchy’s portfolio of 30 titles. Maria began her career with The Sacramento Bee in 1995 and joined McClatchy in 2015.Maria is the President of the Audience Development Media Alliance (ADMA).…

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Why Community Engagement Matters More Than Ever

Rob CurleyEditorSpokesman Review Dating back to the early days of the internet, Spokesman-Review editor Rob Curley has long been considered one of the newspaper industry’s top innovators. From having worked at large news media companies, including The Washington Post and Orange County Register, to working at much smaller papers in his beloved home state of…

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Solutions Providers Roundtables

JoAnn GottschalkInka Solutions JoAnn Gottschalk has worked as a marketing executive for over 25 years specializing in strategic development, project management, and digital marketing. Prior to Inka, JoAnn was a partner at Marketing G2 and a former Director of Marketing Technology for Gannett. Jeff FerrazanoUPS Brad HillInterlinkUSPS – Exceptional Dispatch Brad Hill is Chief Executive…

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Organizational Structure & Design – Open Forum

Esther MainaVice President of ADMAAdams Publishing Group Esther Maina is the Vice President of Circulation Marketing and Audience Development for Adams Publishing Group. She is responsible for leading the efforts to grow newspaper print and digital audiences using strategically-focused sales and marketing initiatives through all available audience development channels.  Her specialty and expertise is in…

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Click 2 Cancel, New Regulations & How to Retain Customers

Frank VegaNSS Frank Vega is a seasoned entrepreneur, angel investor and published author. He has founded and developed businesses in advertising, healthcare, direct marketing, green certification, mobile refueling, home automation, digital marketing and most recently utility scale battery installation. Newspaper Subscription Services (NSS) was founded in 2001 and has facilitated over two million new subscriptions…

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Creating Engaging User Experiences – Newsday’s UX Design Testing Strategy

Erik ZenhausernUser Exeperience, Design, Tests, & ResultsNewsday Erik Zenhausern is the Director of Subscriber Acquisition and Retention at Long Island’s Newsday newspaper, where he has been working since 2011. Prior to that, he was the Circulation Director for National Review magazine. He has also held various management roles in circulation, operations, and distribution at The…

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Capturing Customer Feedback for Business Profit

Dan ChristAdvance Leverage Customer DataAdvance Local Dan Christ is the Director of Customer Research for Advance Local Media. With more than 34 years in media, He leads a research team which works with multiple stakeholders to develop and execute research studies. Using multiple survey methods and tools, the team gathers actionable insights about current subscribers…

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