Wednesday

June 21, 2023

Breakfast
-
ADMA Admin ADMA Admin

Breakfast
-
ADMA Admin ADMA Admin

President’s Welcome – Maria Ravera (McClatchy)
-
ADMA Admin ADMA Admin

President’s Welcome – Dan Fabela
-
ADMA Admin ADMA Admin

President’s Welcome – Dan Fabela
-
ADMA Admin ADMA Admin

Leadership in a Changing Environment
-
Rufus Friday @ Connect Savannah
ADMA Admin ADMA Admin

Creating a Winning Environment – The X’s & O’s of Success: A Playbook for Leaders in Business & Life
-
Lon Kruger & DJ Allen
College Basketball Hall of Fame coach Lon Kruger and performance/communication coach D.J. Allen will have a unique conversation about “Creating a Winning Environment,” an essential focus for all leaders and teams. Kruger and Allen are the co-authors of the book The Xs & Os of Success: A Playbook for Leaders in Business and Life.
ADMA Admin ADMA Admin

Success in Driving Loyalty and Engagement
-
Tonya Carpenter, Senior Director, Digital Marketing, Caesars Entertainment
ADMA Admin ADMA Admin

Digital Growth Panel
-
Curtis Huber (Seattle Times), Moderator, Saher Merchant (Dallas Morning News), Erik Zenhausem (Newsday), Tyler Pisani (The Spokeman-Review)
If you build it, will they come? If they come, will they pay? If they pay, will they stay? Three brilliant questions. Curtis Huber will lead a panel discussion with experts in digital growth, engagement and retention.
ADMA Admin ADMA Admin

Rapid Fire Sponsor Intros
-
ADMA Admin ADMA Admin

Inka Solutions Spotlight – Evan Mecak
-
ADMA Admin ADMA Admin

Rapid Fire Sponsor Intros
-
ADMA Admin ADMA Admin

Break
-
ADMA Admin ADMA Admin

Break
-
ADMA Admin ADMA Admin

Print to Digital Transition:  Preparing the Call Center & Subscribers
-
Tom Bates, President Alabama Media Group (via video) & Customer Experience - Susan Probert (Advance)
Download Presentation
As print media moves into the digital world, how do we prepare? The Customer Service skill set will change to accommodate subscriber needs and retain your readers. What retention tactics engage and help retain readers? See an interview with Tom Bates, Alabama’s Regional Group President on the why’s, where’s and how’s to best transition from print to digital. It’s a marathon, not a sprint.

ADMA Admin ADMA Admin

AI-Powered Paywall Strategies: Supercharging Revenue Growth
-
Ariel Burkett, VP Global Sales, Mather
ADMA Admin ADMA Admin

Print to Digital Transition:  Preparing the Call Center & Subscribers
-
Tom Bates, President Alabama Media Group (via video) & Customer Experience - Susan Probert (Advance)
Download Presentation
As print media moves into the digital world, how do we prepare? The Customer Service skill set will change to accommodate subscriber needs and retain your readers. What retention tactics engage and help retain readers? See an interview with Tom Bates, Alabama’s Regional Group President on the why’s, where’s and how’s to best transition from print to digital. It’s a marathon, not a sprint.

ADMA Admin ADMA Admin

TBD
-
Brad Hill, CEO Interlink
ADMA Admin ADMA Admin

Rapid Fire Sponsor Intros
-
ADMA Admin ADMA Admin

Lunch
-
ADMA Admin ADMA Admin

Lunch
-
ADMA Admin ADMA Admin

From Newspapers to Parcels: Repurposing Legacy Distribution Networks
-
Derrick Stanford (PostMedia Parcel Services)
Download Presentation
With continued growth in e-commerce, news organizations are finding innovative ways to capitalize on their existing infrastructure and delivery networks. Postmedia Network Inc. in Canada, launched Postmedia Parcel Services in May 2021, partnering with Routesmart Technologies and other newspapers to form a national network. By leveraging their legacy distribution network, Postmedia is defining new revenue streams while continuing to provide high-quality editorial content to their subscribers.

ADMA Admin ADMA Admin

Access, Analyze, Augment – Marketing Optimization at Hearst Newspapers
-
Sean Sabino, Sr. Manager, Hearst
ADMA Admin ADMA Admin

From Newspapers to Parcels: Repurposing Legacy Distribution Networks
-
Derrick Stanford (PostMedia Parcel Services)
Download Presentation
With continued growth in e-commerce, news organizations are finding innovative ways to capitalize on their existing infrastructure and delivery networks. Postmedia Network Inc. in Canada, launched Postmedia Parcel Services in May 2021, partnering with Routesmart Technologies and other newspapers to form a national network. By leveraging their legacy distribution network, Postmedia is defining new revenue streams while continuing to provide high-quality editorial content to their subscribers.

ADMA Admin ADMA Admin

TUPS Spotlight – Jeff Ferrazzano
-
ADMA Admin ADMA Admin

Digital Acquisition
-
Bruce Alder, Consumer Sales Director, LVRJ & Tyler Pisani, Director, Audience & Consumer Mktg, Spokesman Review
ADMA Admin ADMA Admin

Business Partners Case Studies
-
ADMA Admin ADMA Admin

Exhibit Hall
-
ADMA Admin ADMA Admin

Exhibit Hall
-
ADMA Admin ADMA Admin

Afternoon Break
-
ADMA Admin ADMA Admin

Afternoon Break
-
ADMA Admin ADMA Admin

How USPS Mail Delivery Works
-
Brad Hill (Interlink) & The Nuts & Bolts of Exceptional Disptach - Marianne Houston (Gannett)
Download Presentation (How USPS Delivery Works)
Download Presentation (Nuts & Bolts of Dispatch)
As newspapers expand their use of mail to deliver print copies, the U.S. Postal Service is also making changes to how, and sometimes where, papers can be deposited for mailing. In this session, learn about the various options for mail entry, their different advantages, and how to work with the postal service to successfully implement them.

ADMA Admin ADMA Admin

Legal Updates on Independent Contractor and Subscription Renewal
-
Holly Lubart, VP Government Affairs, NMA
ADMA Admin ADMA Admin

How USPS Mail Delivery Works
-
Brad Hill (Interlink) & The Nuts & Bolts of Exceptional Disptach - Marianne Houston (Gannett)
Download Presentation (How USPS Delivery Works)
Download Presentation (Nuts & Bolts of Dispatch)
As newspapers expand their use of mail to deliver print copies, the U.S. Postal Service is also making changes to how, and sometimes where, papers can be deposited for mailing. In this session, learn about the various options for mail entry, their different advantages, and how to work with the postal service to successfully implement them.

ADMA Admin ADMA Admin

Enghouse Spotlight – Rob Dumas
-
ADMA Admin ADMA Admin

From Bots To Bucks: New Initiatives That Cash In On Your Quality Audience
-
Kevin Rehberg, Vice President, Client Development, AAM
ADMA Admin ADMA Admin

AAM Innovations & Growth
-
Kevin Rehberg
Sitting near a casino doesn’t mean you have to gamble with your audience-based revenue! High quality media suffers when it doesn’t differentiate itself from everything else. In this session, you will learn about the rise and fall of one of the most egregious fake-audience media companies you probably never heard of (but claimed more newsletter subscribers than the NYT). This is also your chance to learn more about how the Journalism Trust Initiative and Ad Fontes are helping quality publishers. We will also go into greater detail on the merger between AAM and BPA and how it benefits news media organizations.
ADMA Admin ADMA Admin

Recap
-
ADMA Admin ADMA Admin

Wrap Up – Maria Ravera (McClatchy)
-
ADMA Admin ADMA Admin

Networking Reception with Our Solutions Providers
-
ADMA Admin ADMA Admin

Networking Reception with Our Solutions Providers
-
ADMA Admin ADMA Admin

Networking Reception with Our Solutions Providers
-
ADMA Admin ADMA Admin