AAM Innovations & Growth

Kevin Rehberg
AAM Innovational Growth

Kevin Rehberg has over 20 years of experience working with news media organizations, primarily in helping the industry market itself confidently with verified distribution and audience research.

In his current role as Vice President of Client Development for AAM, Rehberg works to help news media organizations understand how to use their audited information to tell their quality story to advertisers, agencies and the community. He advocates for value-based transparency with media buyers as a way to separate reputable media organizations from the rest.

Highlighting the rise of ad fraud in all its forms and the negative impact on local media companies continues to be a priority as resources increasingly shift away from print.

Event Timeslots (1)

Wednesday
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Kevin Rehberg
Sitting near a casino doesn’t mean you have to gamble with your audience-based revenue! High quality media suffers when it doesn’t differentiate itself from everything else. In this session, you will learn about the rise and fall of one of the most egregious fake-audience media companies you probably never heard of (but claimed more newsletter subscribers than the NYT). This is also your chance to learn more about how the Journalism Trust Initiative and Ad Fontes are helping quality publishers. We will also go into greater detail on the merger between AAM and BPA and how it benefits news media organizations.
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