Capturing Customer Feedback for Business Profit

Dan Christ
Advance Leverage Customer Data
Advance Local

Dan Christ is the Director of Customer Research for Advance Local Media. With more than 34 years in media, He leads a research team which works with multiple stakeholders to develop and execute research studies. Using multiple survey methods and tools, the team gathers actionable insights about current subscribers and readers which shape hypotheses for testing and possible innovation.

An Eagle Scout, Dan currently assists the Lisburn Community Fire Company with its marketing website and serves as the Secretary-Treasurer for the Inter-State Circulation Managers’ Association. In his spare time, Dan enjoys biking, hiking, and exploring the world of whisky.

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Dan Christ (Advance Local)
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Using three recent examples, Dan will demonstrate how Advance Local is using subscriber surveys to inform business decisions aimed at positioning it for digital success.

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