Digital Growth Panel

Curtis Huber
Seattle Times

Curtis Huber joined The Seattle Times in 1999. He oversees the Circulation and Business Intelligence departments. He is part of a three-person team, directing all facets of the digital subscription business. Huber is responsible for all audience revenue and pricing strategies. He is a past president of NICE and an ADMA Honorary Member.

Saher Merchant
Digital Panel
Dallas Morning News

Saher Merchant is the Director of Audience Engagement at The Dallas Morning News, overseeing top-of-funnel lead generation and optimization of audience engagement across various channels. Through her expertise in data analytics, Saher manages the strategy for newsletters, push notifications, paid social campaigns, and other audience engagement initiatives to drive growth and strengthen connections with readers. In her five years at The Dallas Morning News, Merchant has built a team focused on innovation, is a board member for ADMA and for The Dallas Morning News Charities, and won an INMA award in the Best Idea to Grow Digital Readership or Engagement category. In her free time, Saher enjoys trying new restaurants in North Texas.

Erik Zenhausem

Erik Zenhausern is the Director of Subscriber Acquisition and Retention at Long Island’s Newsday newspaper, where he has been working since 2011. Prior to that, he was the Circulation Director for National Review magazine. He has also held various management roles in circulation, operations, and distribution at The New York Times, Financial Times, and The International Herald Tribune and has served as Executive Director for the American Association of Independent News Distributors. He is passionate about the media industry and is committed to providing readers with high-quality news and information. Erik holds an MBA in Management and a BA in Government and Politics from St. John’s University. In his spare time, he enjoys spending time with his family, traveling, and playing guitar.

Tyler Pisani
The Spokeman-Review

Tyler Pisani is the Director of Audience & Consumer Marketing at The Spokesman-Review. Prior to this role, he was the Digital Retention Manager for Advance Local, after years working with Pat Leader as the Digital Engagement Manager for The Spokesman-Review. In 2021, Tyler was named to Editor & Publisher’s 35 under 35 list. Tyler’s experience includes time in radio, local TV, and sports management.

Event Timeslots (1)

Curtis Huber (Seattle Times), Moderator, Saher Merchant (Dallas Morning News), Erik Zenhausem (Newsday), Tyler Pisani (The Spokeman-Review)
If you build it, will they come? If they come, will they pay? If they pay, will they stay? Three brilliant questions. Curtis Huber will lead a panel discussion with experts in digital growth, engagement and retention.
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