Creating Engaging User Experiences – Newsday’s UX Design Testing Strategy

Erik Zenhausern
User Exeperience, Design, Tests, & Results

Erik Zenhausern is the Director of Subscriber Acquisition and Retention at Long Island’s Newsday newspaper, where he has been working since 2011. Prior to that, he was the Circulation Director for National Review magazine. He has also held various management roles in circulation, operations, and distribution at The New York Times, Financial Times, and The International Herald Tribune and has served as Executive Director for the American Association of Independent News Distributors. He is passionate about the media industry and is committed to providing readers with high-quality news and information. Erik holds an MBA in Management and a BA in Government and Politics from St. John’s University. In his spare time, he enjoys spending time with his family, traveling, and playing guitar.

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Erik Zenhausern (Newsday)
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Learn how Newsday improved subscriber engagement through user experience optimization. Based on user feedback, Newsday conducted multiple tests leading to subtle yet powerful design changes that encourage content discovery and interaction. Get an inside look at a year’s worth of testing as they share results from changes made to article layout, navigation, and home page design.

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