Webinars
Valuable, current and action-oriented webinars bring you perspectives from a broad range of keynote level speakers, national industry leaders and roundtable peers. Explore and share solutions in audience growth, revenue generation and operational efficiencies. Panels, case studies and interactive Q&A deliver strategic and tactical insights to apply today.
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Think Local, Scale Smarter
Thursday, October 15, 2026, 10:00 AM - 11:00 AM PT
Join Fiona Garrett, Manager Local Growth at Axios Local to learn how Axios Local uses market-level insights, rapid experimentation, and AI agents to build growth strategies that can scale across 43 markets without sacrificing local relevance.
FIONA GARRETT
Manager Local Growth, Axios Local
Members: FREE
Non-Members: $59
Not a member?
Subscriber Data: Turning Insights into Direct Engagement
Thursday, September 17, 2026, 10:00 AM - 11:00 AM PT
Your subscriber data is telling you a story, but are you using it to shape what happens next? Learn how WEHCO Media has turned insights into direct engagement strategies that influence reader behavior, deepen relationships, and reinforce subscription value.
Britni Tomcho is the Vice President, Digital Consumer Revenue for WEHCO Media, guiding digital acquisition, engagement and retention strategies for the company's 15 daily newsroom and weeklies across Arkansas and Texas. She works with newsroom, marketing, data and development teams to build first-class user experiences that drive subscription growth, average rate, and lifetime value. Before stepping into this role, Britni was WEHCO's Director, Product and previously worked as a circulation manager and ad director in Texas. Join us with Britni for this engaging webinar.
BRITNI TOMCHO
VP Digital Consumer Revenue, WEHCO
Turning Comments into Community with Erika Bush
Thursday, August 20, 2026, 10:00 AM - 11:00 AM PT
Join Erika Bush, Audience Engagement Manager at the Bangor Daily News for an overview of BDN's innovative program to turn comments into community (and revenue).
ERIKA BUSH
Audience Engagement Manager, Bangor Daily
Mather Activation Platform with Evan Mecak and Dustin Tetley
Thursday, April 23, 2026, 10:00 AM - 11:00 AM PT
Join Mather's Evan Mecak and Dustin Tetley as they present case studies with a real-world look at how data is shaping strategy and driving engagement and retention. Learn how the Mather Activation Platform unifies audience data and enables teams to turn insights into coordinated, automated actions across the subscriber lifecycle.
EVAN MECAK
Managing Director of Operations, Mather
DUSTIN TETLEY
VP Operations and Data Science, Mather
TYLER PISANI - MODERATOR
Senior Audience Director
Spokesman-Review
BONUS: Case Study: Las Vegas Review-Journal + Mather Activation Platform as presented on the webinar.
Making Direct Mail Work Smarter with Jessica Maxwell, Manager, Print Acquisition, Newsday
Thursday, March 12, 2026, 10:00 AM - 11:00 AM PT
Learn how Newsday leverages direct mail for subscription acquisition . Jessica will share results of several tests that have helped optimize response rate as well as how Newsday uses direct mail to generate digital sales.
JESSICA MAXWELL
Manager, Print Acquisition, Newsday
Legislative/Legal update with Holly Lubart, VP Government Affairs, News/Media Alliance
Thursday, February 5, 2026, 10:00 AM - 11:00 AM PT
New rules are going into effect, and many changes are on the horizon. Start the year armed with the information you need on subscription renewal updates, including potential new FTC rulemaking, state legislation and new state laws, 2026 State Election Status and more.
HOLLY LUBART
VP Government Affairs, News/Media Alliance
Audience Roundtable - AI, Print Growth, SMS, Digital KPIs
Thursday, November 20, 2025, 10:00 AM - 11:00 AM PT
Join Erik Zenhausern, Director of Audience at Newsday and Bruce Alder, Director of Consumer Marketing at Las Vegas Review Journal, for a spirited Roundtable on:
- Using artificial intelligence within your organization
- Tactics to grow your print audience
- Top 3 digital KPIs and strategies to impact those metrics
- Digital subscription/audience tech stack
- SMS campaigns - use and impact
Join trusted peers for this Audience Roundtable moderated by Tyler Pisani, Senior Audience Director at the Spokesman Review.
ERIK ZENHAUSERN
Director of Audience, Newsday
BRUCE ALDER
Director of Consumer Marketing, Las Vegas Review Journal
TYLER PISANI
Senior Audience Director, Spokesman Review
How different introductory strategies are performing today
Presented by Mather Economics
Thursday, October 16, 2025, 10:00 AM - 11:00 AM PT
Join Dustin Tetley, VP Operations and Data Science and Chris Mateer, Senior Consultant to evaluate how different introductory strategies are performing today — and where they might adjust.
Across the wide range of offer strategies, four key levers have emerged:
- Promo mix: The share of active subscribers currently on an introductory offer.
- Offer depth: How low the introductory price is compared to the standard rate.
- Offer term: The length of time the introductory pricing remains in effect.
- Step-up price: The renewal rate subscribers are moved to after the introductory period ends.
Learn more about Dustin here: https://www.mathereconomics.com/dustin-tetley/
Chris Mateer is a Senior Consultant at Mather, where he has worked for over three years. He focuses on print and digital renewal pricing strategies, retention analysis, and benchmarking. He enjoys creating insightful reports that allow publishers to make informed decisions.
DUSTIN TETLEY
VP Operations and Data Science, Mather
CHRIS MATEER
Senior Consultant, Mather
Join NOLA's Director of Retention Priscilla Binkley
Reimagining subscriber relationships with data driven insights
Thursday, September 25, 2025, 10:00 AM - 11:00 AM PT
Discover how leveraging data-driven insights not only empowers you to serve your subscribers better - it also uncovers actionable strategies to boost loyalty and drive engagement.
PRISCILLA BINKLEY
Director of Retention, NOLA
Failed Payment Recovery Solutions
Wednesday, April 16, 2025, 10:00 AM - 11:00 AM PT
Nicholas De Guise, VP of Client Success at FlexPay, will be joined by Suzanne Earley of The Agora Companies for an engaging session: "Failed Payment Recovery Solutions: From Basics to Best in Class."
Together, they’ll explore why payments fail, how to prevent them, and how merchants can seamlessly integrate recovery solutions into their billing platforms to reduce churn and grow revenue.
Recovering lost transactions - and turning them into lasting gains - is easier than you think.
SUZANNE EARLEY
Managing Director, The Agora
NICHOLAS DE GUISE
VP of Client Success, FlexPay
Sponsored by:
Turning Data Science into Action
Rescheduled for Thursday, March 13, 2025, 10:00 AM - 11:00 AM PT
Join Inka Solutions' Evan Mecak and Bill Truett as they share how newspapers are applying data strategies to real-world use cases.
EVAN MECAK
President, Inka Solutions
BILL TRUETT
Vice President, Inka Solutions
Legislative/Legal update with Holly Lubart, VP Government Affairs, News/Media Alliance
Thursday, January 23, 2025, 10:00 AM - 11:00 AM PT
New rules are going into effect in 2025, and many changes are on the horizon. Start the year armed with the information you need on the FTC negative option rule, tariffs, mandatory overtime updates, independent contractor issues, and more.
HOLLY LUBART
VP Government Affairs, News/Media Alliance
Operational Strategies for Success
Thursday, November 7, 2024, 10:00 AM - 11:00 AM PT
In the push to improve service and reduce churn
- Methods and accountabillity to drive CPMs down
- Carrier recruitment, appreciation and retention
- Routing and making use of effective options with mail delivery and exceptional dispatch
BOBBY BINKLEY
Gannett
MIKE REICHARD
Santa Fe New Mexican
ROBERT RIVERA
Albuquerque Publishing Company
Turning Data into Decisions: Driving Growth with Audience Insights
Thursday, October 10, 2024, 10:00 AM - 11:00 AM PT
Join Lauren List and Dan Christ as they dive into four pivotal research studies that guided key business decisions at Advance Local, from reimagining the online newspaper's name to crafting newsletters exclusive to subscribers. By leveraging survey data from subscribers and general readers, they'll show how actionable insights helped audience professionals drive growth and engagement in today’s dynamic media landscape.
DAN CHRIST
Director Customer Research, Advance Local
Sponsored by:
Gaining Retention Starts at the Start
Thursday, September 19, 2024, 10:00 AM - 11:00 AM PT
The time to begin building engagement is while the subscriber is still in the transactional process of subscribing. Engagement is at the core of retention, and retention begins at sign up. An Onboarding series is the best platform to begin this journey.
Join Gin Dymek, Manager, Digital Acquisition and Engagement at Newsday Media Group to learn how Newsday has successfully tackled this challenge.
GIN DYMEK
Manager, Digital Acquisition and Engagement at Newsday Media Group
Engagement Series #5
Thursday, February 29, 2024, 10:00 AM - 11:00 AM PT
Multi-Channel Digital Marketing: How to develop a cohesive strategy for engagement and subscription growth
Join us for our next ADMA webinar with Sylvia Rodriguez from Advance Local. Topics will include:
- Top digital marketing channels
- Define the target audience
- Launch a successful campaign
- Current trends
SYLVIA RODRIGUEZ
Senior Director, Digital Consumer Marketing, Advance Local
Engagement Series #4
Thursday, February 1, 2024, 10:00 AM - 11:00 AM PT
Ready for Gmail and Yahoo’s new bulk email sending requirements?
It’s not as daunting as you might think. ESPs do matter. Know the rules and how to implement them. Make sure you stay compliant so you you remain in the inbox. Join us for this webinar as Inka Solutions covers the basic and takes your questions.
EVAN MECAK
President, Inka Solutions
JOANN GOTTSCHALK
Sales/Marketing, Inka Solutions
BRUCE ALDER
Circ Sales Dir, Review-Journal
Engagement Series #3
Thursday, November 2, 2023, 10:00 AM - 11:00 AM PT
Strategic Pricing to Drive Sustainability
No more $0.99 per year subscription offers.
Hear from the pros as they share how value-based pricing decisions lead to a more sustainable organization.
Join us for our next Engagement Series with Aaron Kotarek, Senior Vice President, Oahu Publications and Troy Niday, Chief Operating Officer, Sonoma Media Investments. The discussion will be moderated by Dan Fabela, ADMA President and Director at the Seattle Times.
AARON J. KOTAREK
Senior Vice President, Oahu Publications
TROY NIDAY
Chief Operating Officer, Sonoma Media Investments
Engagement Series #2
Thursday, March 23, 2023, 10:00 AM - 11:00 AM PT
Caifornia Times strategies to promote growth and retention
Join Trina Hanline, Senior Manager, Lifecycle Marketing and Jasmina Kazic, Retention Marketing Manager.
Here’s what will be covered during the presentation:
- How we collaborate with Editorial to gather content for numerous campaigns
- How we created our onboarding strategies for both LAT and SDUT and what data we focused on
- Why we incorporated sleepers/zombies into a re-engagement strategy and decided to test waking the zombies
- Why a "welcome back" series is important for former subscribers
- How we utilize Instagram Stories to enhance content reach
TRINA HANLINE
Senior Manager, Lifecycle Marketing
JASMINA KAZIC
Retention Marketing Manager
Sponsored by:
ADMA - CNPA - N/MA Joint Webinar
Data Privacy Webinar
Thursday, March 2, 2023, 10:00 AM - 11:00 AM PT
Gain understanding and stay in compliance with data privacy laws and records retention regulations and procedures. ADMA and CNPA (California News Publishers Association) join with N/MA (News Media Alliance) to present the latest on the California Consumer Privacy Act, national regulations and what's on the horizon in Washington, D.C..
Carson Wingler, Director, Data Privacy Program for McClatchy, will moderate an informative and dynamic legal panel with Danielle Coffey, Executive Vice President and General Counsel of the News Media Alliance, and Brittney Barsotti, General Counsel of CNPA. In addition to current regulations, the panel will touch on future regulations which may include but are not limited to Age-Appropriate Design Code and CCPA Proposed Rulemaking topics (cybersecurity audits, risk assessments, and automated decision-making). The combination of California expertise and national scope will help you better prepare and stay informed.
CARSON WINGLER, Moderator
Director, Data Privacy Program
McClatchy
DANIELLE COFFEY
Executive Vice President and General Counsel
News Media Alliance
BRITTNEY BARSOTTI
General Counsel
CNPA
Sponsored by:
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Paul Nicholas Boylan, Esq
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Engagement Series
Thursday, January 26, 2023, 9:00 AM - 10:00 AM PT
Join Dávid Tvrdoň, Slovak Daily SME, and Phil Schroder, Gannett on how to build the onboarding journey and get results. With sales dollars being a precious resource and a time of subscription fatigue, it's more important than ever to have a solid onboarding strategy.
Here’s what will be covered during the presentation:
- Why should you do onboarding for new users, not just subscribers
- Where to start when crafting an onboarding journey from scratch
- Why onboarded subscribers stay subscribed longer
- Tactical approach to email onboarding journey with what we did and why
- How we scaled the journey to work for each one of our multiple markets
- Other onboarding approaches under consideration.
DÁVID TVRDOŇ
Slovak Daily SME
PHIL SCHRODER
Gannett
Sponsored by:
Transformation Leadership & Innovation #3
Thursday, January 12, 2023, 10:00 AM - 11:00 AM PT
Join us for the third webinar of ADMA’s Transformation Leadership & Innovation series with Guy Rothardt, Regional Vice President of Distribution at Gannett.
To address economic, workforce and local market challenges, Gannett is testing different methods of home delivery distribution. Guy describes tests they recently rolled out - including conversions to mail delivery and hybrid carrier and mail delivery. Hear what they've learned along the way.
This session is the third in a series featuring leaders inspiring change and innovation in the media industry. Don't miss out!
GUY ROTHARDT
Regional Vice President Distribution
Gannett
Transformation Leadership & Innovation #2
Wednesday, December 8, 2022, 9:00 AM - 10:00 AM PT
Join us for the second webinar of ADMA’s Transformation Leadership & Innovation series - December 8th at 12 PM EST with Celeste LeCompte, Chief Audience Officer of Chicago Public Media and Matt Watson Chief Digital Strategist at the Chicago Sun-Times.
The Chicago Sun-Times is in the midst of their transformation to a digital membership model, with their journalism available for no charge to all registered users. In this session, you’ll hear more about their conversion to a non profit, their founding membership program and voluntary member donations.
This session is the second in a series that will feature leaders who are inspiring change and innovation in the media industry.
CELESTE LECOMPTE
Chief Audience Officer
Chicago Public Media
MATT WATSON
Chief Digital Strategis
Chicago Sun-Times
Transformation Leadership & Innovation
Wednesday, November 9, 2022, 10:00 AM - 11:00 AM PT
Join us for the first webinar of ADMA’s Transformation Leadership & Innovation series that will feature leaders who are inspiring change and innovation in the media industry.
In this session with Conan Gallaty, Chairman and CEO of the Tampa Bay Times, you’ll hear about Tampa’s digital transformation and vision for the future, what they’re doing to drive reader engagement and retention, and lessons learned along the way. Tampa has successfully transformed from a seven day print operation to Sunday and Wednesday print and a 24/7 digital media company.
CONAN GALLATY
Chairman and CEO
Tampa Bay Times
Parade Goes Digital
Thursday, October 27, 2022, 10:00 AM - 11:00 AM PT
The last print edition of Parade will be November 13, 2022. The first all digital edition will be November 20, 2022.
Here’s what we’ll plan to cover:
- Overview of the change
- Best practices to communicate the change, including methods our members will be using to notify customers
- Scripting, stop save and other tools for customer service
- Inviting all members to actively participate
- For those who are not including Parade in your main product eEdition, Parade will share how to access these files so that you can upload into the eEdition
Q&A will follow.
MARIA RAVERA
Sr. Director of Subscription Strategy
Mobile, Direct Marketing and Digital Migration
The McClatchy Company
President, ADMA
KEVIN CRAIG
SVP/Director, Newspaper Relations Group
The Arena Group
Business Partner Liaison, ADMA
Joint ADMA - CNPA Special Session
Thursday, February 24, 2022, 10:00 AM - 11:30 AM PT
How to Comply with Autorenewal & Online Cancellation Laws & Rules
New FTC and California rules for auto-renewal and online cancellation are creating compliance requirements. Our second joint ADMA/CNPA webinar features an overview of what it will take to comply with the new laws and regulations followed by Q&A.
BRITTNEY BARSOTTI
General Counsel
CNPA
Sponsored by:
2027 ADMA Conference
June 23-25, 2027
South Point Hotel, Casino & Spa
Las Vegas, NV
More Information Coming Soon
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