Webinars
Valuable, current and action-oriented webinars bring you perspectives from a broad range of keynote level speakers, national industry leaders and roundtable peers. Explore and share solutions in audience growth, revenue generation and operational efficiencies. Panels, case studies and interactive Q&A deliver strategic and tactical insights to apply today.
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Engagement Series #2
Thursday, March 23, 2023, 10:00 AM - 11:00 AM PT
Caifornia Times strategies to promote growth and retention
Join Trina Hanline, Senior Manager, Lifecycle Marketing and Jasmina Kazic, Retention Marketing Manager.
Here’s what will be covered during the presentation:
- How we collaborate with Editorial to gather content for numerous campaigns
- How we created our onboarding strategies for both LAT and SDUT and what data we focused on
- Why we incorporated sleepers/zombies into a re-engagement strategy and decided to test waking the zombies
- Why a "welcome back" series is important for former subscribers
- How we utilize Instagram Stories to enhance content reach
TRINA HANLINE
Senior Manager, Lifecycle Marketing
JASMINA KAZIC
Retention Marketing Manager
Sponsored by:
ADMA - CNPA - N/MA Joint Webinar
Data Privacy Webinar
Thursday, March 2, 2023, 10:00 AM - 11:00 AM PT
Gain understanding and stay in compliance with data privacy laws and records retention regulations and procedures. ADMA and CNPA (California News Publishers Association) join with N/MA (News Media Alliance) to present the latest on the California Consumer Privacy Act, national regulations and what's on the horizon in Washington, D.C..
Carson Wingler, Director, Data Privacy Program for McClatchy, will moderate an informative and dynamic legal panel with Danielle Coffey, Executive Vice President and General Counsel of the News Media Alliance, and Brittney Barsotti, General Counsel of CNPA. In addition to current regulations, the panel will touch on future regulations which may include but are not limited to Age-Appropriate Design Code and CCPA Proposed Rulemaking topics (cybersecurity audits, risk assessments, and automated decision-making). The combination of California expertise and national scope will help you better prepare and stay informed.
CARSON WINGLER, Moderator
Director, Data Privacy Program
McClatchy
DANIELLE COFFEY
Executive Vice President and General Counsel
News Media Alliance
BRITTNEY BARSOTTI
General Counsel
CNPA
Sponsored by:
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Paul Nicholas Boylan, Esq
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Engagement Series
Thursday, January 26, 2023, 9:00 AM - 10:00 AM PT
Join Dávid Tvrdoň, Slovak Daily SME, and Phil Schroder, Gannett on how to build the onboarding journey and get results. With sales dollars being a precious resource and a time of subscription fatigue, it's more important than ever to have a solid onboarding strategy.
Here’s what will be covered during the presentation:
- Why should you do onboarding for new users, not just subscribers
- Where to start when crafting an onboarding journey from scratch
- Why onboarded subscribers stay subscribed longer
- Tactical approach to email onboarding journey with what we did and why
- How we scaled the journey to work for each one of our multiple markets
- Other onboarding approaches under consideration.
DÁVID TVRDOŇ
Slovak Daily SME
PHIL SCHRODER
Gannett
Sponsored by:
Transformation Leadership & Innovation #3
Thursday, January 12, 2023, 10:00 AM - 11:00 AM PT
Join us for the third webinar of ADMA’s Transformation Leadership & Innovation series with Guy Rothardt, Regional Vice President of Distribution at Gannett.
To address economic, workforce and local market challenges, Gannett is testing different methods of home delivery distribution. Guy describes tests they recently rolled out - including conversions to mail delivery and hybrid carrier and mail delivery. Hear what they've learned along the way.
This session is the third in a series featuring leaders inspiring change and innovation in the media industry. Don't miss out!
GUY ROTHARDT
Regional Vice President Distribution
Gannett
Transformation Leadership & Innovation #2
Wednesday, December 8, 2022, 9:00 AM - 10:00 AM PT
Join us for the second webinar of ADMA’s Transformation Leadership & Innovation series - December 8th at 12 PM EST with Celeste LeCompte, Chief Audience Officer of Chicago Public Media and Matt Watson Chief Digital Strategist at the Chicago Sun-Times.
The Chicago Sun-Times is in the midst of their transformation to a digital membership model, with their journalism available for no charge to all registered users. In this session, you’ll hear more about their conversion to a non profit, their founding membership program and voluntary member donations.
This session is the second in a series that will feature leaders who are inspiring change and innovation in the media industry.
CELESTE LECOMPTE
Chief Audience Officer
Chicago Public Media
MATT WATSON
Chief Digital Strategis
Chicago Sun-Times
Transformation Leadership & Innovation
Wednesday, November 9, 2022, 10:00 AM - 11:00 AM PT
Join us for the first webinar of ADMA’s Transformation Leadership & Innovation series that will feature leaders who are inspiring change and innovation in the media industry.
In this session with Conan Gallaty, Chairman and CEO of the Tampa Bay Times, you’ll hear about Tampa’s digital transformation and vision for the future, what they’re doing to drive reader engagement and retention, and lessons learned along the way. Tampa has successfully transformed from a seven day print operation to Sunday and Wednesday print and a 24/7 digital media company.
CONAN GALLATY
Chairman and CEO
Tampa Bay Times
Parade Goes Digital
Thursday, October 27, 2022, 10:00 AM - 11:00 AM PT
The last print edition of Parade will be November 13, 2022. The first all digital edition will be November 20, 2022.
Here’s what we’ll plan to cover:
- Overview of the change
- Best practices to communicate the change, including methods our members will be using to notify customers
- Scripting, stop save and other tools for customer service
- Inviting all members to actively participate
- For those who are not including Parade in your main product eEdition, Parade will share how to access these files so that you can upload into the eEdition
Q&A will follow.
MARIA RAVERA
Sr. Director of Subscription Strategy
Mobile, Direct Marketing and Digital Migration
The McClatchy Company
President, ADMA
KEVIN CRAIG
SVP/Director, Newspaper Relations Group
The Arena Group
Business Partner Liaison, ADMA
Joint ADMA - CNPA Special Session
Thursday, February 24, 2022, 10:00 AM - 11:30 AM PT
How to Comply with Autorenewal & Online Cancellation Laws & Rules
New FTC and California rules for auto-renewal and online cancellation are creating compliance requirements. Our second joint ADMA/CNPA webinar features an overview of what it will take to comply with the new laws and regulations followed by Q&A.
BRITTNEY BARSOTTI
General Counsel
CNPA
Sponsored by:
Digital Customer Experience and Analytics
Thursday, November 11, 2021, 10:00 AM - 11:30 AM PT
Strategies to improve engagement and retention. Moderated by Dan Fabela.
LAURA BORING
Sr. Director, Audience Engagement and Retention
Hearst
KATIE GRAY
Sr. Director, Growth Marketing
Los Angeles Times
Sponsored by:
Joint ADMA - CNPA Special Session
Thursday, October 14, 2021, 10:00 AM - 11:30 AM PT
Understanding AB 1506 and the critical nature of recruiting carriers.
DAN SCHAUB
Vice President, Supply Chain Operations
McClatchy
CHUCK CHAMPION
President and CEO
CNPA
Operational Innovations
Thursday, October 7, 2021, 10:00 AM - 11:30 AM PT
Just what you need for budget season. Hear from:
JEFF LAWSON
Sr. Vice President
San Francisco Chronicle
BOBBY BINKLEY
Market Sales & Distribution Director
Gannett
TONY SIMMONS
Vice President, Publishing Operations,
Gannett
TROY NIDAY (Moderator)
COO, Sonoma Media Investments
Sponsored by:
Digital Strategy - Aiming High
Thursday, March 25, 2021, 10:00 AM - 11:30 AM PT
Join Alan Fisco and Suzanna Frank as they discuss setting big digital goals — and the organizational changes required to meet them.
Fisco is president of the Seattle Times, and also responsible for The Seattle Times’ affiliate newspapers, the Walla Walla Union-Bulletin and the Yakima Herald‑Republic, and its commercial printing subsidiary, Rotary Offset Press.
Frank is Lee Enterprises' VP of Audience Development. She is responsible for subscriber acquisition, retention, new subscription product development and user experience for Lee’s 77 markets.
ALAN FISCO
President
Seattle Times
SUZANNA FRANK
Vice President of Audience Development
Lee Enterprises
Innovation in Audience Engagement Models
Thursday, February 11, 2021, 10:00 AM - 11:30 AM PT
Membership has become a universal best practice across the newsmedia landscape, with a wide array of approaches. Join senior executives representing a cross-section of new and established media brands who will share successful and innovative models for membership and consumer monetization.
DANIEL WILLIAMS
Co-Founder and CEO
BlueLena
SUSAN HARPER
Publisher
INDY Week
JED WILLIAMS
Chief Revenue Officer
Lookout Local
Lookout Santa Cruz
TODD PETERSON
Vice President/Head of Membership
Hearst Newspapers
Navigating Credit Card Subscription Policies
Thursday, January 21, 2021, 10:00 AM - 10:30 AM PT
Join us on January 21, as we discuss important updates to credit card policies for subscriptions. Paul Boyle, Senior Vice President Public Policy at the News Media Alliance (NMA) will share time-sensitive information regarding Visa, MasterCard and American Express policies for renewals, notifications, free trials, discounted introductory offers, disclosures and more. ADMA Board Member Pat Leader will host this information session, which will include a Q&A.
PAUL BOYLE
Senior Vice President of Public Policy
News Media Alliance
PAT LEADER
Director of Circulation and Audience Development
Spokesman-Review
Leadership and Business Transformation
Thursday, January 14, 2021, 10:00 AM - 11:30 AM PT
Join ADMA and colleagues from around the country for this rare opportunity to hear from and interact with two of the most innovative executives in the business.
Moderated by Maria Ravera, President, ADMA
TONY HUNTER
Chairman and CEO
McClatchy
JEFF JOHNSON
President
Hearst Newspapers
Not a member? Join ADMA.
Sponsored by:
Digital Partnerships to Accelerate Audience Growth: Global lessons for growing reader revenue from Facebook's Local News Accelerator
Thursday, October 15, 2020, 10:00 AM - 11:30 AM PT
Come for tactical insight and strategic inspiration for your own membership or subscription strategy distilled from the best of what more than 120 publishers from around the world have put to work in the Facebook Local News Accelerator program.
Moderated by Jim Wall, Immediate Past President, ADMA
DAVID GRANT
Program Manager, Facebook Journalism Project
Facebook
REBECCA ROSENBLAT
Strategic Partner Manager
Facebook
CLAUDIA LAWS
Marketing and Analytics Director
The Salt Lake Tribune
FRASER NELSON
Former VP Business Innovation
The Salt Lake Tribune
MARTIN SALAZAR
City Editor
Albuquerque Journal
Not a member? Join ADMA.
Sponsored by:
The Membership Economy -- Beyond Subscriptions: Best Practices in Building Loyalty and Community
Thursday, August 13, 2020, 10:00 AM - 12:00 PM PT
Renowned speaker Robbie Kellman Baxter, author of The Forever Transaction, provides an interactive workshop on how to build long-term relationships to get and retain customers.
Moderated by Troy Niday, Executive Advisor, ADMA
ROBBIE KELLMAN BAXTER
Author, The Forever Transaction
Not a member? Join ADMA.
Sponsored by:
Transitioning Audience from Print to Digital: Proactive Decisions about Reducing Print as a Step Toward a Long-term Digital Future
Thursday, June 18, 2020, 10:00 AM - 11:30 AM PT
Top leaders discuss different strategic approaches to print day reduction and digital adoption, and share their results.
Moderated by Maria Ravera, President, ADMA
WALTER HUSSMAN
Publisher, Arkansas Democrat &
CEO, WEHCO Media, Inc
CONAN GALLATY
EVP & Chief Digital Officer
Tampa Bay Times
DAN SCHAUB
Corporate Director of
Audience Development
McClatchy Co.
Not a member? Join ADMA.
Sponsored by:
Previous Virtual Conferences
Digital Strategies to Drive Audience Engagement
Held on Thursday, October 17, 2019, 1:00 - 2:30 PM PST
Our latest webinar will introduce proven strategies to engage and monetize your audience. Detailed presentations from two industry leaders will help you refine your digital subscription model, optimize your newsletter strategy and accelerate digital growth.
Moderated by Jim Wall, Director of Audience Budgeting at McClatchy Corp., with
Our Expert Panel:
CURTIS HUBER
Sr, Director Circulation & Audience Revenue
The Seattle Times
PETER DOUCETTE
Managing Director, Business Tranformation
FTI Consulting
Legal Updates for Circulation and Consumer Marketing Executives
Held on Thursday, April 25, 2019 1:00 PM PT
Are you confident your circulation and consumer marketing efforts meet the letter of the law? Find out with the Legal Updates Webinar
1:00 - 2:00 Consumer privacy and disclosure issues, data protection, recent case studies
2:00 - 3:00 Distribution and independent contractor issues, ABC test impact and implications, court challenges
Moderated by Troy Niday, Chief Operations Officer at Sonoma Media Investments, with
Our Expert Panel:
MICHAEL ZINSER
General Counsel
ADMA
AMY LAWRENCE
Associate
Frankfurt Kurnit Klein & Selz
JILL RIPKE
Senior Counsel
Perkins Coie
Sponsored by:
Carrier recruitment strategies that work
Held on Thursday, February 21, 2019 1:00 PM PT
Carriers are an essential part of the consumer experience and operational stability of your newspaper. This free webinar will give you the tips and tools you need to find and retain great carriers.
Moderated by Jim Wall, Director of Audience Budgeting at McClatchy Corp., with
Our Expert Panel:
GEORGE DYEVOICH
Director of Distribution
Advance Publications
DAVA AMADOR
Home Delivery Manager
Sonoma Media Investments
Sponsored by:
SAVE THE DATE
2023 Conference
June 21-22, 2023
Caesars Palace
The Conference provides each attendee with the opportunity to meet and exchange information with others in the industry, from newspaper organizations to business partners and expert guest speakers.
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BECOME A MEMBER
Your membership goes to support this nonprofit organization committed to continuing education and sharing of ideas. Members get preferred rates at events, the opportunity to network, learn revenue-generating strategies, and stay in the forefront of ongoing digital engagement. The Board of Directors look forward to your participation and support in advancing our audience development program.
Connect. Learn. Drive Change.
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